Product Management (Audience Building & Planning)
hace 5 días
Short Hills
About Doceree Doceree is the world's only AI-powered Operating System for healthcare marketing. We aim to be a catalyst for change, improving healthcare by enabling more meaningful interactions with HCPs. Our patented AI brings deeper context to every HCP touchpoint-understanding who HCPs are, what they're exploring, how they engage, and when they make decisions, all in a privacy-compliant way. With this enriched context, every message becomes clearer, more relevant, and more likely to drive better healthcare outcomes. In our journey of 5 years, we have earned four patents for innovation and even won a Silver award at the Cannes Lions, one of the world's top advertising honors. Over the years, we've also had the opportunity to work with 115+ pharma companies and collaborate with 30+ media publications, 150+ EHR platforms, 2,000+ publisher networks, and 35+ hospitals and health systems. Our ecosystem connects us with more than 6 million verified doctors worldwide. Today, Doceree operates across 25+ countries, with teams based in New Jersey, London, and India. Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes. We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Purpose of the Job Doceree is building the AI-powered Healthcare Marketing Cloud, a next-generation omnichannel platform transforming how pharmaceutical brands engage Healthcare Professionals (HCPs) and patients. Our platform moves beyond vanity metrics like impressions and clicks toward Clinical Intent — identifying critical decision-making moments and orchestrating the right engagement, across the right channel, at the right time. We are looking for an Associate Director/Director of Product Management to own the Audience Builder & Planner pillar: the system of record for how customers discover, define, size, and plan HCP and patient audiences. This role will partner closely with Data Science, Identity/Data Engineering, Design, Sales, and Customer Success teams to ensure our audience and planning products deliver measurable business impact for pharmaceutical clients. Key Responsibilities Product Strategy & Vision • Own end-to-end product strategy for the Audience Builder & Planner module of Doceree's DSP — the system of record for defining, sizing, and planning HCP and patient audiences, • Define and maintain the product roadmap for audience creation, segmentation, taxonomy, and media planning capabilities, balancing innovation with commercial priorities, • Conduct competitive analysis across DSP, DMP, and CDP audience platforms and identify positioning opportunities in HCP and patient audience planning, • Present roadmap, progress, and strategic direction to executive leadership and key pharma clients Product Execution • Drive the product lifecycle for audience building, cohort creation, reach/frequency and inventory forecasting, and pre-campaign planning workflows, • Create prototypes and author high-quality PRDs, user stories, and specifications for audience segmentation, look-alike modeling, and planning tools that enable Engineering to execute with clarity, • Drive weekly release cadences with a lean, fast-moving Engineering and Data Science team, • Translate complex identity, data onboarding, and taxonomy requirements into intuitive planner experiences Cross-Functional Collaboration • Partner with Data Science to evolve audience modeling, look-alike expansion, propensity scoring, and predictive planning capabilities, • Work with Design to deliver intuitive experiences for audience creation, segment discovery, and media planning, • Partner with Identity and Data Engineering on onboarding, matching, and privacy-safe audience construction, • Partner with Sales and Customer Success teams during strategic client conversations on audience strategy and planning, • Collaborate with a high-performing global Product and Engineering organization across the US and India Audience Intelligence & Data Architecture • Partner with Engineering and AI teams on scalable audience segmentation, cohort building, and forecasting systems, • Contribute to product direction around identity graphs, HCP/NPI matching, data clean rooms, and privacy-safe data collaboration, • Help define AI-driven look-alike modeling, propensity scoring, and audience recommendation capabilities, • Ensure audience data workflows are compliant with healthcare privacy regulations and consent frameworks (e.g., HIPAA) Qualifications - Experience, Skills & Education • 5-8+ years of product management experience, including experience building data or audience platforms such as DMPs, CDPs, or DSP audience/planning tooling, • Hands-on experience with audience segmentation, identity resolution, and media planning or forecasting, • Strong understanding of programmatic advertising ecosystems and data-driven audience products, • Ability to operate comfortably across technical, commercial, and client-facing conversations, • Strong communication and executive presentation skills, • Proven ability to influence cross-functional stakeholders across Product, Engineering, Data Science, and Commercial teams, • Comfortable with occasional travel for client meetings, leadership collaboration and global team engagement across the US, UK, and India Key Competencies • Experience with healthcare, pharmaceutical, AdTech, MarTech, or other highly-regulated industries, • Familiarity with identity graphs, data clean rooms, HCP/NPI data, or claims/EHR data, • Experience building DMP, CDP, or audience planning platforms with customer-facing impact, • Understanding of privacy-safe data collaboration and healthcare compliance frameworks, • Exposure to AI/ML-driven segmentation, look-alike modeling, or recommendation systems, • You balance strategic thinking with execution - you can define a 2-year vision and also unblock a sprint issue, • You're comfortable with ownership - strategy, specs, design review, launch, iteration - no handoffs to “someone else”, • You have strong opinions, loosely held - you can defend a roadmap decision and change your mind when data says otherwise, • You thrive in ambiguity and move fast despite incomplete information, • You're energized by healthcare impact - the idea that your product might help HCPs and patients access the right information faster motivates you Why Explore a Career at Doceree Doceree has been recognized and certified Best places to work NJ 2023 and Great Place to work 2026. If you are passionate about health technology and have a knack for turning complex concepts into compelling narratives, we invite you to apply for this exciting opportunity to contribute to the success of our innovative health tech company. Doceree USA Benefits • Competitive Salary Package, • Performance Based Bonuses, • Generous Leave Policy, • Flexible Working Hours, • Health Care Benefits, • 401K + 4% Matching, • Extensive Paid Parental Leave Doceree DEI Vision & Mission Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law. Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all. To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision.
