Graphic Designer-Baggallini
15 days ago
New York
Job Description About the Company Baggallini is committed to evolving its brand during a pivotal period of transformation, focusing on impactful brand marketing assets and campaigns that elevate our presence across all consumer and partner touchpoints. About the Role As a member of the Brand Marketing team, the Graphic Designer will play a critical, hands-on role in executing Baggallini’s brand evolution. This role is focused on developing and executing brand-consistent creative content across both digital and print platforms. Responsibilities • Design and produce brand marketing assets across digital and print channels, including email, web, paid media, social, retail signage, presentations, and promotional materials., • Translate campaign briefs and seasonal strategies into cohesive visual concepts and executable creative., • Develop layouts, typography systems, and visual compositions that reinforce brand consistency and elevate creative standards., • Ensure all creative assets are aligned with brand guidelines and meet quality expectations., • Prepare production-ready files and manage revisions through final delivery., • Maintain organized digital asset libraries and working files., • Support development of seasonal and product launch campaigns from concept through execution., • Assist in photoshoot planning, including mood boards, creative direction decks, styling references, and shot lists., • Provide on-set or virtual creative support to ensure imagery aligns with brand standards and campaign objectives., • Partner with external photographers, stylists, and vendors as needed., • Review and select imagery, support retouching direction, and ensure final assets meet brand standards., • Partner with the Art Director and Marketing Leadership to refine and evolve the brand book in alignment with updated strategy., • Help define visual standards including typography, color usage, photography style, layout systems, and tone of voice alignment., • Create clear, usable guidelines that support cross-functional consistency., • Collaborate closely with Marketing, Merchandising, E-commerce, and Retail teams to support business objectives., • Leverage AI-powered creative tools to enhance ideation, concept exploration, and production efficiency., • Monitor industry trends, competitor activity, and emerging creative directions., • Participate in brainstorming, feedback sessions, and continuous improvement initiatives., • Travel for campaign execution, photoshoots, or vendor collaboration as required., • Perform other duties as assigned to support the business and creative team. Qualifications • BS/BA or related 4-year design degree (emphasis in graphic/interactive design)., • 3–5 years of in-house or agency experience supporting retail or consumer brands; fashion or accessories experience preferred., • Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms., • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma., • Experience designing for both print and digital/interactive environments, with understanding of production best practices., • Demonstrated ability to contribute to and apply brand guidelines; experience supporting brand book development or visual identity systems a plus., • Experience supporting campaign development and photoshoots, including mood boards, shot lists, and creative direction support, preferred., • Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features) and comfort integrating AI into creative workflows to enhance efficiency and ideation., • Clean, modern design sensibility with strong conceptual thinking and problem-solving skills., • Photography, retouching, and/or basic video editing capabilities a plus., • Visual merchandising or retail environment design experience a plus., • Proficiency in Microsoft Office Suite., • Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities., • Excellent written, verbal, and presentation skills., • Collaborative, service-oriented mindset with the ability to work effectively across cross-functional teams and with external partners., • Self-motivated, detail-oriented, adaptable, and comfortable in a fast-paced, evolving environment., • Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork. Required Skills • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma., • Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms., • Experience designing for both print and digital/interactive environments., • Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities., • Experience supporting brand book development or visual identity systems., • Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features)., • Photography, retouching, and/or basic video editing capabilities., • Visual merchandising or retail environment design experience.
