Marketing Content Specialist
hace 1 día
Jersey City
Department: Marketing Reports To: VP, Marketing Salary Range: $68,000–$72,000 annually Job Overview IDW Publishing is seeking a creative, organized, and digitally savvy Content Marketing Specialist to support marketing campaigns across our comics, graphic novels, licensed franchises, and direct-to-consumer initiatives. This hands-on role combines digital content production, video and photography, paid advertising, and cross-functional campaign support. The ideal candidate is a versatile storyteller who can create compelling content, engage audiences on camera, and use digital marketing tools to drive awareness, engagement, and sales. Responsibilities • Create engaging digital marketing assets, including social media graphics, promotional videos, trailers, photography, digital advertising, and email marketing content., • Produce and edit short-form videos, creator interviews, product showcases, and promotional content for digital platforms., • Serve as on-camera talent when appropriate, including hosting interviews, presenting products, and creating promotional or social media content., • Support the execution and optimization of paid advertising campaigns through Amazon Ads and Meta Ads Manager, including audience targeting, campaign setup, creative testing, budget monitoring, and performance reporting., • Develop Amazon A+ content, digital merchandising assets, retailer materials, and sales presentations., • Collaborate with Marketing, Sales, Editorial, Publicity, Design, Licensing, and Events to support promotional campaigns and product launches., • Participate in title launch meetings and contribute creative ideas, promotional concepts, and campaign materials., • Support IDW's presence at conventions, industry events, and fan activations, including on-site content creation, interviews, and promotional activities, with occasional travel as needed., • Manage multiple content projects simultaneously, ensuring timely delivery, brand consistency, and organized asset management., • Explore emerging content trends, digital platforms, and creative tools to improve production efficiency and audience engagement., • Assist with additional marketing initiatives and special projects as needed. Qualifications • 3+ years of experience in content marketing, digital media, creative production, entertainment, publishing, or a related field., • Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and InDesign., • Demonstrated experience producing and editing video content, digital graphics, and photography., • Working knowledge of Amazon Advertising and Meta Ads Manager, including campaign management, audience targeting, and performance analytics., • Comfortable appearing on camera, conducting interviews, and representing a brand in promotional content., • Understanding of social media platforms, digital advertising formats, and content marketing best practices., • Excellent organizational skills with the ability to manage competing deadlines and multiple projects., • Strong communication skills and ability to collaborate across departments., • Familiarity with Amazon A+ Content, email marketing platforms, and project management tools preferred., • Passion for comics, graphic novels, entertainment, and pop culture strongly preferred., • Bachelor's degree or equivalent professional experience preferred.