Performance Creative Strategist
16 days ago
New York
Job Description We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions. This role is for someone who: • Has a strong creative eye and a performance mindset, • Obsesses over what makes content stop the scroll and convert, • Knows how to translate data into a creative brief, • Experience building diverse UGC pipelines, • Thrives in a fast-moving, test-and-learn environment You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works. What You’ll DoCreative Strategy & Testing • Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube, • Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles, • Translate performance data into actionable creative briefs for internal teams and creators, • Identify winning patterns and build frameworks for scaling proven concepts, • Stay ahead of platform trends, ad formats, and creative benchmarksCreator & UGC Content, • Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging, • Review creator deliverables through a performance lens before they go live, • Build and maintain a library of winning creative frameworks by creator type, platform, and audience, • Partner with the Growth Manager to analyze creator performance and identify what scalesCross-Functional Creative Operations, • Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform, • Work with creative studio to manage production timelines and ensure assets are ready to test, • Work with video editors and designers to iterate quickly on top performers, • Maintain a living creative learnings doc that informs future strategyAnalytics & Insights, • Analyze creative performance at the hook, format, and narrative level, • Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working, • Build and maintain a creative scorecard to track performance across active tests, • Present findings and recommendations in clear, actionable formats Requirements What You Bring • 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency, • Demonstrated ability to write and brief high-performing ad creative, • Strong analytical instincts — you can read a creative report and know what to do next, • Experience working with UGC creators and/or influencer-led content, • Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances, • Strong written communication — briefs, copy, and internal decks that are clear and sharpWhat We’re Looking For, • You think about creative as a performance lever, not just aesthetics, • You can move from insight to brief to live asset quickly, • You’re as comfortable in a spreadsheet as you are in a creative doc, • You have strong opinions about what makes content work — and you back them with data, • You’re a clear communicator and a strong cross-functional partner, • You care about building systems, not just shipping one-off assetsNice to Have, • Experience at a health, wellness, or supplement brand, • Comfort writing short-form ad copy in addition to briefing it, • Exposure to CTV or YouTube performance creative, • Strong comfort using AI tools to accelerate creative iteration and research, • Experience with creator whitelisting and paid amplification workflows Benefits • Competitive compensation including salary and equity, • Fully-paid health, dental, 401K, and vision insurance, • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO Why You'll Love Working Here: At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.