Revenue & Performance Analyst
2 months ago
Denver
Job DescriptionBenefits: • Health insurance, • Paid time off, • Parental leave, • Training & development, • Vision insurance, • Wellness resources, • 401(k), • 401(k) matching, • Competitive salary, • Dental insurance We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know. The role Fortidia is a Franchisor of AlphaGraphics, PostNet and World Options. Our US Headquarters is based in Lakewood, CO and we are searching for a Revenue & Performance Analyst. You will define how we measure success across all three US brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and connect marketing activity and pricing decisions to revenue and margin at the franchise level. This is not a reporting role and it is not a campaign execution seat. This is a strategic analyst role, someone who looks at performance and pricing data and asks what we should do about it, not what it says. The Revenue Performance Analyst acts as the strategic analytical right hand to the Marketing team. Fortidia US is building a marketing organization where every initiative and every dollar connects to revenue. This role sits at the center of that shift and extends it to the profitability side of the equation. Reporting: This role reports to the National Marketing Manager. Scope note on pricing: Our franchisees set their own retail pricing. This role builds the pricing guidance, the analysis behind it, and the measurement of adoption and impact across the system. It does not set franchisee retail prices. Main tasks and responsibilities Performance Architecture Design and own the end to end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders. • Build measurement across paid, organic, email, local, national, and partner channels, • Ensure consistent measurement and analysis on customer base, including new customers, recurrent ones as well as lost ones (churn) in accordance to Group standards, • Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost, • Define what we measure, why it matters, and how it connects to business objectives, • Establish standardized reporting cadences for the team, leadership, and brand level stakeholders, • Extend measurement past top line revenue to include price, mix, and margin Pricing and Margin Analytics Own the analytical case behind pricing across the US portfolio. Pricing decisions in a franchise system succeed or fail on adoption, so you will measure both the recommendation and what actually happened in the field. • Analyze revenue, volume, price, mix, and margin across products and services for all three brands, • Build the business case for recommended pricing guidance, price increases, surcharges, and promotional structures, • Track adoption of pricing guidance across the system, identify where it lands and where it does not, and recommend corrective action, • Quantify the revenue and margin impact of promotional offers and national campaigns, not just the lead volume they generate, • Monitor competitor pricing through structured benchmarking, public disclosures, and other market sources, • Partner with Finance and the Revenue and Pricing team on variance analysis against Budget and Forecast Strategic Insights and Recommendations Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape investment and pricing decisions. You deliver the interpretation with a recommendation attached. • Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns, • Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, pricing, and priorities, • Develop scenario modeling and forecasting to pressure test plans before we commit resources, • Translate data into formats that non technical stakeholders can act on immediately, • Support the yearly target creation and related recurrent measurement as far as the customer analysis is concerned Cross-Channel Initiative Tracking Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest. • Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans, • Monitor health in real time, flag risks early, and propose corrective actions proactively, • Ensure every program has a documented post mortem, building institutional knowledge the team can reference, • Synthesize cross channel performance to identify compounding effects, cannibalization, or blind spots Cross-Functional Partnership Marketing does not operate in isolation and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, the Group Revenue and Pricing team, and external partners. • Partner with IT and BI on data infrastructure, reporting systems, CRM integration, and attribution tooling, • Work with Finance on ROI modeling, budget forecasting, margin analysis, and Advertising and Development fund analysis, • Coordinate with the Group Revenue and Pricing team so US analysis feeds and aligns with international reporting, • Manage the performance relationship with outside media agencies, hold them to KPIs, and evaluate spend effectiveness, • Collaborate with field marketing so local programs are measured and optimized alongside national efforts Revenue Intelligence and Market Context • Build competitive benchmarking into the performance rhythm: share of voice, positioning, pricing, channel effectiveness, • Run recurring customer base analysis across brands and markets covering acquisition, retention, and portfolio dynamics, • Integrate external signals such as industry shifts, platform changes, input costs, and economic conditions into recommendations, • Support executive presentations and board materials with narratives linking marketing and pricing decisions to growth, • Identify emerging channels, technologies, and tactics worth testing based on performance potential Team Enablement • Coach team members on shifting from activity reporting to outcome based accountability, • Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization, • Establish and document testing frameworks including A/B, multivariate, and holdout as standard operating procedure How we measure this role METRIC WHAT IT LOOKS LIKEROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given time Margin Visibility | Revenue performance is understood alongside price, mix, and margin, not in isolation from them Insight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarter Pricing Adoption | Pricing guidance is supported by a defensible business case, and system level adoption is tracked and reported Initiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcome Cross-Functional Alignment | IT, Finance, Revenue and Pricing, and agency partners operate from shared data and aligned priorities Revenue Attribution | Marketing credibly demonstrates its contribution to franchise level revenue growth Team Maturity | Team members consistently frame their work in terms of business impact, not activity volume What you bring • 5 to 8 years of progressive experience across marketing performance, revenue or pricing analysis, growth strategy, demand generation, commercial finance, or marketing operations, • You have built performance measurement frameworks, not just inherited and maintained them, • Strong command of attribution modeling, marketing mix analysis, and ROI based decision making, • Working knowledge of pricing and profitability drivers, including price and mix analysis and margin impact modeling, • Experience working cross functionally with IT, BI, Finance, and external agencies as a strategic partner, • Advanced proficiency with Excel or Google Sheets and confidence working with large, multi source datasets, • Advanced proficiency with analytics and visualization platforms such as GA4, Looker Studio, Tableau, Power BI, or Qlik, plus CRM and marketing automation tools, • Ability to distill complex data into compelling narratives for executive and non technical audiences, • Comfortable in a PE backed environment where marketing is held to revenue accountability standards, • You move fluidly between big picture strategy and granular analysis without losing the thread on either, • Collaborative spirit, with appreciation of diverse perspectives, • Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions Preferred • Experience in multi location, franchise, or distributed business models, • Multi brand portfolio background, • Familiarity with franchise specific metrics: same store sales, new center ramp, brand fund ROI, local versus national spend optimization, • Experience supporting or analyzing pricing programs, including price increases, surcharges, or promotional pricing, • SQL or comparable data querying experience, • Experience managing or evaluating media agency performance, • Hands on familiarity with AI enabled tools for data preparation, analysis, and reporting, paired with sound judgment in validating outputs and sources, • Experience building or owning dashboards used by senior leadership or board level stakeholders What we offer • A vibrant international environment in a continuously growing company, with professional and personal development opportunities, • Extensive training and development opportunities within the group, • A multicultural organizational structure and team, • Team and individual performance based bonus up to 20% of your annual salary, • Highly competitive package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program, • Hard work, collaboration, humanity, fun, and laughter. We are a small, driven, highly collaborative team that is fully invested in the success of our company and values contributions from each member About Fortidia Fortidia is the brand identity of MBE Worldwide S.p.A., a privately owned company headquartered in Italy, and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing ecommerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada), World Options, PostNet, PACK & SEND, AlphaGraphics, Kwik Kopy Australia, Multicopy, Print Speak, GEL Proximity and Spedingo. In 2024, the combination of its physical platform, including 3,200+ Business Solutions Centers in 57 countries with over 14,000 associates, with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.45 bln (US$1.65 bln) of System-wide Gross Revenue and €22 bln (US$23 bln) of Gross Merchandise Value. For more information, visit www.fortidia.com Please note that performing the job requires that people must be able to remain in a stationary position, sitting or standing, for extended periods of time, typically up to 8 hours per day. Frequently operates a computer, phone, and other office equipment, requiring dexterity of hands and fingers. Regularly communicates with colleagues and external contacts, requiring the ability to hear and speak clearly. Occasionally moves files, office supplies, and other materials, typically weighing up to 10-20 pounds. May need to traverse short and long distances within the office to attend meetings. Work is primarily performed in a temperature-controlled office environment with minimal noise levels. Flexible work from home options available.
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